The City of Elma, Washington
To establish a brand for The City of Elma, Washington, which includes memorable logo that speaks to the city's history, rural Northwest location and the impressive natural beauty surrounding the city.
My research for this project began with a visit to Elma, which allowed me to gain a first-hand perspective as I started this project. In order to establish a modern feel that stands out against city and county logos of the region, I chose to break from the circular badge or emblem format that my research showed is so prevalently used in the identities of rural Washington municipalities.
For this individual project I designed the logo, style guide documentation, identity suite, forms and application comps.