Courtney Comfort Graphic Designer Logo

Courtney Comfort

Visual Interaction Designer

The Project / Client:

The City of Elma, Washington

The Challenge:

To establish a brand for The City of Elma, Washington, which includes memorable logo that speaks to the city's history, rural Northwest location and the impressive natural beauty surrounding the city.

My Solution:

My research for this project began with a visit to Elma, which allowed me to gain a first-hand perspective as I started this project. In order to establish a modern feel that stands out against city and county logos of the region, I chose to break from the circular badge or emblem format that my research showed is so prevalently used in the identities of rural Washington municipalities.

My Role:

For this individual project I designed the logo, style guide documentation, identity suite, forms and application comps.