REI iPad App
To create a new tablet experience for REI customers, from the ground up.
Our app is a visually-immersive shopping experience which provides users with all the features they need to research, locate and purchase their outdoor gear and apparel. Through research, collaborative sketching and usability testing with customers, we arrived at a design which showcases our product offerings with all the extensive information and the expertise customers have come to expect from REI.
On this project, I was one of two primary designers responsible for the end-to-end app experience including features, user flow, information architecture, UI sketches, visual comps, user testing, creation of production assets and vendor support.