REI Mobile Campaigns
To present REI.com marketing campaigns to users on their mobile website and apps.
Our designs transform REI's mobile campaigns from a static list of offer details into actionable experiences. By including images and video content which were previously unavailable to mobile users we craft compelling campaign experiences which are optimized for touch interfaces on the small screen.
For these projects my role was to optimize and execute which included creating the user flow, UI sketches, visual comps and the front end development.